Want Success from the Social Networks? 1MC Social Media Campaign Engine is available for as low as $299 per month
Want Success from the Social Networks?            1MC Social Media Campaign Engine is                   available for as low as $299 per month
Shopping Basket

Twitter considers launch of premium version

Twitter is considering launching a premium version of its Tweetdeck platform, raising the possibility that it could run a subscription service for the first time.

 

The social media giant has more than 300 million users worldwide but unlike larger rival Facebook it has failed to attract enough ad revenue to turn a profit since it was founded 11 years ago. Now, the company is conducting a survey "to assess the interest in a new, more enhanced version of Tweetdeck", a spokeswoman has said.

Tweetdeck is an existing platform that helps users navigate Twitter. She added: "We regularly conduct user research to gather feedback about people's Twitter experience and to better inform our product investment decisions, and we're exploring several ways to make Tweetdeck even more valuable for professionals."

There was no indication that Twitter was considering charging fees from all its users.

 

The statement came after an earlier leak about what a premium version of Tweetdeck could look like. It suggested that could include "more powerful tools to help markets, journalists, professionals, and others in our community find out what is happening in the world quicker".

 

The description also said the premium version could be free of ads. Other social media platforms, such as Microsoft's LinkedIn, already offer differing levels of membership with paid-for versions offering greater access and data.

 

Twitter's fourth quarter results showed the slowest revenue growth since it floated on the stock market in 2013, while revenues from advertising fell year-on-year.

 

This is despite the social media site being at the centre of public attention due to its use by top public figures, most notably Donald Trump.

And in other Social Media News....

Loading RSS feeds...
Loading RSS feeds...

Shhh....Secrets Of Social!

Want to be the first to know?

Fill out the fields below to receive the latest Social Media trade secrets, tips & tricks....but keep it to yourself!

And Finally....

US Marines get social media tips after nude photos scandal

Battered by a nude photo-sharing scandal, the Marine Corps has issued a longer and more detailed social media policy that lays out the professional and legal ramifications for service members culpable of online misconduct. Among the coming changes: a requirement that all Marines sign a statement acknowledging they have read and understand the new guidelines.

The adjustments are designed to give leaders more leeway in prosecuting or punishing offenders. Former and current female Marines have reported their photographs and those of women in other services being posted on social media pages without their consent. Investigators are also looking into threatening and obscene comments Marines wrote accompanying the images.

The new policy makes it clear how existing rules and the Uniform Code of Military Justice can be used to prosecute offensive, indecent or disrespectful online activities. But it creates no new laws, underscoring the legal quagmire posed by the internet and the constraints on military leaders posed by privacy laws and the First Amendment right of free speech.

Released in recent days by Gen. Robert Neller, the Marine commandant, the Corps' new guidance is one result of the ongoing criminal investigation.

"Marines should think twice before engaging in questionable online activities, and must avoid actions online that threaten the morale, operational readiness and security, or public standing of their units, or that compromise our core values," the policy states, addressing any content or comments that are deemed defamatory, threatening, harassing or discriminating on the basis of race, color, sex, gender, age, religion, national origin, sexual orientation or other criteria.

It makes clear that bad behavior can be punished under the military code.

The Marine Corps isn't the only service making changes. The Army is sending out a new message to its force, signed by senior leaders including Gen. Mark Milley, the Army chief of staff, and warning soldiers that online misconduct is unacceptable and passive tolerance of bad behavior by others is also wrong. The Army has routinely updated its social media policy to emphasize treating soldiers with dignity and respect, including in February before the Marine scandal surfaced.

The services are urging any victims of improper photo-sharing to come forward. The Naval Criminal Investigative Service said it is getting more tips every day, but investigators acknowledge the legal hurdles in finding and prosecuting offenders.

Twenty women have reported that they're victims. The probe has expanded in the last two weeks, as services beyond the Marines examine if their members are involved. So far, they say no victims from the other services have come forward. No men have said they were victimized.

One problem for investigations is that photos were shared by Marines and others on a private Facebook page that was members-only and men-only. And they were mainly housed on a Google Drive linked to the page. The Facebook page has been taken down and that Google drive link is also gone, although officials say the photos likely migrated to other sites.

Because the page is gone, investigators must rely on screenshots showing the screen names of military members, as well as reports from victims who heard about or saw the images. Tracking offenders is difficult because many may not use real names.

Another challenge: The bulk of the photos are selfies. Many were likely provided willingly by the person in the picture to someone else, or possibly posted on Instagram or another such site. The question then becomes whether sharing an explicit photo that was provided willingly is a crime.

A number of states have laws prohibiting so-called revenge pornography, and the military is looking at making a similar addition to its code, a change several senators are suggesting. But such a law may require prosecutors to prove the posting's intent was to harm the individual and that it had an impact. Both can be difficult to prove.

Officials also have to tread carefully to avoid restricting free speech. As an example, attempting to prohibit anyone from looking at or posting a nude photo on the internet would be difficult to do and nearly impossible to enforce.

The military, however, has greater ability to punish service members beyond strictly legal violations. Officers can be charged with conduct unbecoming an officer, and service members can be punished for harming the good order and discipline of their unit, or their military service. These broader categories give commanders greater flexibility in ordering administrative punishment or even forcing service members to leave the military.

Contact Socially Tuned today to find out how our expertise and contacts can give you the competitive advantage that will propel your business to success.