Search Engine Advertising Campaign
We'll keep you visible with a guaranteed Top 3 Search Engine Position for less than $75 a day
We work directly with Microsoft.
We won't spend your money with Google.
We only serve your Ads up at the optimum times.
We get you served on more Voice Technology than Google.
We make your Ads appear on both Android and Apple devices.
We don't bid for the overpriced Search Terms that will never generate ROI.
We don't construct your Ads for Clicks, we construct for Clicks that will Convert Profitably.
We practice what we preach and use this same Search Engine Advertising Strategy for our own business
See more on these bullet-pointed statements further below...
Microsoft owns Bing, which is one of the most popular Search Engines in the US. They offer an excellent level of direct communication options which means we can pick up the phone and speak with them any time to improve campaign results. Microsoft has an unrivalled heritage in the technology sector for both scale and longevity. They've been making the business world work long before Search Engines such as Google even existed and we rate their resources very highly. As Microsoft continues to push forward progressively in areas such as Social Media (with its ownership of Linkedin), Google has faltered in the same arena with its failed Social Network (Google+). While both are commercial giants, it's fair to say that we spend more of our work time with Microsoft and more of our play time with Google. Let's get to work.
Google is getting plenty of everyone else's money, but that's actually part of the problem with their Ads platform. There's just too much competition, and that's going to cost you on an increased Cost per Click basis for your ideal Search Terms when you get in a bidding battle with many others. Bing Ads have a 70% lower cost per click and a 12% higher Conversion rate than equivalent Ads on Google. Bing Ads reach 63 Million Searchers that aren't reached with Google Adwords and statistically, Bing Search users have more disposable income than Google Search users. Those numbers just work better for your business.
Ad Serving at the optimum times saves you money, it's that simple. That's why we always use the Ad Schedule option to eliminate the dead zones during each day and week. It's true to say that people use Search Engines both day and night. Remember though that we're not just looking for clicks and we know that people are more likely to buy as a result of a click at certain times rather than others. Plenty of other Ad providers will also take the time and trouble to use an Ad Scheduler. We're not saying we're unique in doing this. We're just being clear that we do it as standard.
"Alexa - What Search Engine are you using whenever I ask a question?" Answer - I use the Bing Search Engine!
Yes, that's right... Bing powers more Voice Technology than Google does. In fact three of the four major virtual assistants on the market - Apple's Siri, Microsoft's Cortana, and Amazon's Alexa use Bing for their searches.
During 2018 Bing had the highest rate of balanced cross saturation on both Android and Apple devices than any other Search Engine. You can still choose if you like, but you can also have it all.
In the short to medium term we're more concerned about ROAS (Return on Ad Spend) for your Campaign Dollars. This is vital because without that we're not going to be able to take you to the next stage, which is ROI (Return on Investment). ROAS isn't sustainable over the longer term because it doesn't take into account your Net Profit on the goods sold through (or as an indirect result of) Search Engine Advertising. ROI does (or certainly should) take this into account, and it mostly requires repeat (or continuing) Ad Spending, which is only viable if we have at least ROAS in the early stages. During the first two weeks of your Search Engine Advertising Campaign we conduct the most intensive aspects of split testing. This includes the potential elimination of more expensive Search Terms that could increase Campaign cost and delay or cancel ROI. Bidding for business is just good, but consistently overbidding is just not good business.
This means you're not simply buying online traffic. You're buying online sales, and because we're keeping tight control over the bids on Search Terms we can ensure that you're not over paying for those sales. There has to be margin left for you. This type of strategy means we have to have a clear understanding of issues such as; your product Cost, your historical or predicted rate of repeat transaction, your position on, or plan for additional products or services, your CRM strategy and other elements. With such other data, we can help you to calculate the optimum value of a new customer over a given term of say, 12 Months. Having data and ideas on items such as the following will allow us to assign a true value to a Conversion:
All of these and more affect the Ad Copy and choice of images because by making the desired outcome the primary goal we are reverse engineering the process. This prompts a swifter positive outcome for your spend.
This Stategy represents our second most successful marketing channel (for new business) out of the five different channels we've been utilizing over the last four years, the first place now consistently being held by our Client Referal Program.This means we can wholeheartedly recommend it to you also.
$2400 includes the complete build and deployment of one campaign which includes at least:
A Campaign with $2400 can incorporate all of the above but with only one type of audience. If you're looking for different Audience types then your minimum spend with us has to be at least $4800. This is because each distinct Audience type will most likely demand its own message. That means its own set of Ad Groups, Ads, Keywords etc and that's where the larger budget is required. A larger spend also allows us to reach far more targeted people, so our $7200 Budget guarantees a Targeted Audience Impression level of at least half a Million.
All you need now is an advertising budget. Simply select a number of Targeted Audience Impressions that you want your Ad to achieve from the options above. Then click on the 'Buy Now' button and pay through the Paypal window that will open for you. Your Campaign Manager will then email you to arrange an online meeting to discuss exactly who you want to target (the specific demographics and the list of Keywords/Search Terms) to bring directly back to your website.
The Campaign Budget you buy on this page is subject to prevailing Paypal charges and these charges will be due by you (the buyer). For your convenience such Paypal charges will be deducted from your purchased Campaign Budget.
The Campaign Budgets (for amounts of Targeted Audience Impressions) on this web page are non refundable. They are also non transferable to any other service.
In the event that you decide not to continue with our 1MC Social Media Campaign Engine service then our stated Targeted Audience Impressions Guarantee is no longer valid.